Identity Design

KICKBOX Media

KICKBOX Media is a video production company in Toronto specializing in corporate marketing for businesses in the sports industry. In the past few years, companies of all sizes have been adding video content to their marketing material. KICKBOX is taking this opportunity to carve out a place for itself in the industry—and came to me looking for a visual identity that would help them express their brand's personality, stand out amongst their competition and connect with potential clients.

I created this dynamic, fresh and edgy visual identity concept for KICKBOX Media to reflect the style of their work as well as the story behind the company. The founder of KICKBOX is a kickboxer himself who was inspired by the strength, strategy, and discipline of his sport. I used bold and heavy typefaces and colour palette to reflect these values. Vermillion—a mixture of red for energy and passion and orange for fun and excitement—is balanced by blue–grey hues for sophistication. Sharp photography and clean stationery design also elevate the look and feel of the brand as a whole.